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20120929
20121007
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your information. it's starting to shift par sh*eu partially through obama incentive they are paying to shift to electronic. enabling to do it online for free on the web and that shift starting to happen. and that creates this new opportunity to have the power of not just medical information and data, to make it useful to the clinician and patient to give new visibility. electronic medical record should be electronic medical system and that's why in of these incentives have been in place to move the shift. once the incentive is there it's easier if doctors to do it the old fashioned way. >> gavin: once you have the actual data, health history it's more than just a way of having a virtual file cabinet. it can be used in what ways to make your life better? >> to date it's still much an electronic file. but where it's moving towards is sort of a smart system or dashboard, a smart in some cases enhanced by artificial intelligence or smart data capture. for example, if you are you are my patient and i haven't seen you in a while
presidential election, barack obama sent out one tweet. it's a whole viral older out there. we have people who have been with us before, they make it funny. we have people coming in and acting, doing whole scenes, whole-whatever and it's not a talking head psa. it's the kind of stuff that connects with people. we have apps that are very successful. we have facebook widget and all this kind of stuff. we have really great relationships. itones is something we've been working with for years now. and we get started and itunes love us because we reach out to latinos and some don't even have accounts. we have the highest turn over rate of customers. they say, oh my god,ness, i want to get thee these songs and then it becomes something really personal, which is important to us. >> gavin: you've also built a dream, focusing specifically and do you want to amplify that message. >> there are so many different demographics. latino is not a mono tone voting block. there may be those who lost their homes in 2008 and don't know they need to reregister. we can target folks and say this is where you can go to
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